Recently, a reader made a comment on one of our articles about value stocks. The reader agreed that the stocks sounded like good investment opportunities but wondered when the stocks were likely to move. To answer that question, we need to look beyond value. Another investment tool, relative strength (RS), is better suited for that answer.
RS is a term used by technical analysts. It is a measure of comparative performance. In other words, RS answers the question of whether or not a stock or an ETF is outperforming the market. If the stock is beating the market, it is said to have high RS. A stock whose price action is lagging or underperforming the market is said to have low RS.
In the academic community, RS is called momentum, a subject that has been widely studied. The conclusion is that stocks with strong momentum tend to outperform the market. The studies measure momentum over periods of 3 to 12 months and found any time within that window works.
The chart below, from Dr. Kenneth French of Dartmouth College, is an example of the research. This chart shows the performance of small and big cap stocks segmented by momentum. “Small Hi” shows small cap stocks with high momentum. From 1927 to 1999, this group delivered the best gains.
Calculating momentum is fairly straightforward. For example, if a stock has outperformed the market over the past six months it is likely to outperform in the next six months. This won’t always work. But, in the long run, an investor should expect to beat the market by investing in high RS stocks.
The problem is these tend to be the stocks that decline the most in a market downturn. Momentum investors can experience large losses for extended periods of time. To minimize those risks, some analysts suggest combining value and momentum.
We followed that approach in creating this week’s screen. We combined income, low price and RS. WE used the free screening tool at FinViz.com to find stocks with dividend yields of at least 3%, priced under $5 and a 52-week return of at least 30% which is a larger return than the S&P 500.
We included an income requirement to add to the potential returns of the strategy and to cushion the downside. Even if a bear market develops, dividends provide some level of return even as prices decline.

The stocks that passed, using the FinViz.com data, are:
The fact that they all have high RS indicates they are likely to beat the market over the next year. However, these are also the types of stocks that can sell off sharply on bad news. The news could be a disappointing earnings report or even bad news within the stock’s sector.
The risk means it could be best to trade a basket of high RS stocks. With that strategy, a sell off in one stock will have less impact on the portfolio. The studies which demonstrate the success of momentum strategies are all based on the performance of a portfolio rather than just one individual stocks.
It’s also important to note some high RS stocks will be in pullbacks. This is the case with CIG.

Other high RS stocks will be in strong up trends. This is the case for DSWL.

Some investors are uncomfortable buying new highs and they may prefer to create a portfolio of high RS stocks in pullbacks. Other investors may decide it is better to buy new highs since those are stocks in confirmed up trends.
These charts illustrate the fact that even though RS is a quantitative tool, there is room to create a strategy that accommodates your risk profile. That is important to consider since you should only trade a strategy with a risk profile that is comfortable for you.
If you cannot accept the risk of any strategy, you are likely to give up on that strategy at the worst possible time, which is when the strategy is in a drawdown. With momentum strategies, you should expect the worst drawdowns to be larger than the decline in the S&P 500.
Despite the large drawdowns, in the long run, these strategies have been proven to work. You may find, as many others have, that momentum could be the key to unlocking short-term gains in a value strategy.